Delta joins the blogosphere

Delta has become the latest airline to join the blogosphere after the carrier rolled out its “Under the Wing” blog yesterday. The blog opens with a post from Lee Macenczak, Delta’s executive vice president of marketing and sales, who says the effort is part of an outreach by “the new Delta” to connect “with our customers in ways we’ve never done before.”

Macenczak adds that “over the last few months we’ve received thousands of ideas at delta.com/change on how we can enhance the travel experience. So, we decided to add a blog to the site, where you can hear directly from Delta leaders on some of your most passionate and inspiring ideas, as well as some of the changes we’ve got coming.” The blog includes an e-mail link for those with story ideas.

Among the first comments submitted to the blog, one reader says: “This is a gutsy move… One that I admire. I hope it can stay civil, so there can be meaningful discussions.” Another adds that “as long as this is not a marketing tool, this is a brilliant idea. It’s a more personal way to hear from your customers.”

http://blogs.usatoday.com/sky/2007/08/delta-blog.html

This entry was posted on August 29, 2007 at 6:58 am and is filed under Travel, USA Today. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.